Flavor Innovation

Reinvent traditional flavors with fruit varietals, herbs, and flowers

There is no denying that fruit juice/drinks is a mature segment where consumers are likely to be experiencing “flavor fatigue” from traditional flavors. Therefore, manufacturers can offer a flavor twist in fruit juice/drinks to infuse novelty in flavors. The following list includes some ideas on averting flavor fatigue:

• Instead of plain fruit flavors such as apple, orange, cherry, and grape, fruit juice/drinks makers can offer flavors for popular varieties such as Gala apple, Valencia orange, or Concord grape. 
• A hint of popular herbs such as lemongrass, rosemary, basil, and sage can be added to fruit juices/drinks to freshen up the flavor profile. Similarly, flowers can be used for adding aroma and taste to traditional flavors. The use of orange blossom, rose water, hibiscus, and fruit/chamomile blends have been seen in different types of nonalcoholic beverages.
  What herbs or flavors would you like to see offered in juice market?  Please share your thoughts in the comments below.
  
  
  
  
  Source: Mintel GNPD