Ingredient Trend- Coconut Water

Products utilizing coconut as an ingredient have increased by more than 50% since 2005.  Specifically in the juice segment, coconut water as an ingredient increased by double between 2009 and 2010.  Coconut water is being used in combination with juice, tea, sports drinks, aloe and probiotics.

Going forward, coconut water’s use as an ingredient will continue to increase.  It is expected to be used to formulate lower-calorie, high juice content beverages.  Coconut water is connected to freshness and refreshment which fits into the broad consumer trend for healthier products.

What do you think about the coconut water ingredient trend?  Share your thoughts below.  

To read the full article about coconut water click here:  Coconut Ingredient Trend