Tea consumption in the U.S. has increased enough that in
2010 we imported more tea than the United Kingdom. Whether it’s because of health benefits, low-caffeine
content, or nostalgia of summertime sun tea, tea is a rising trend in our
beverage market creating a $7.8 billion industry. Not only is tea a very versatile beverage,
it’s also known for its antioxidant and flavonoid content making it a great beverage
choice for all market segments.
In order to grow its market share, tea is being paired with
herbs, spices, and other flavors taking the consumer way beyond the sweetened
or unsweetened choices of the past. Combining
tea with another flavorful beverage or juice is another great way to innovate
and expand a beverage menu.
Juice Tyme offers its
customers a green tea with honey and ginseng and a raspberry tea, in addition
to sweetened and unsweetened tea. Juice
Tyme’s iced tea is a great base for combining with our raspberry lemonade or
for using with your own herbs, spices, or fruits.
Have you seen any innovative tea combinations in the
market? Please share your favorites or
thoughts on the tea trend in the comments below.
